"If I have ever seen magic, it has been in Africa."
Our Roots Run Deep
The Birth Of A New Business
Born and bred on the Southern tip of Africa we will forever feel the beat of the continent in our veins. When returning to our homeland we would find ourselves amongst the African artisans appreciating the incredible talent and buying unique pieces to bring back the electric energy of Africa to Dubai. Supporting the often-struggling artisans became not only a habit, but also a passion. It was over a discussion and a glass of grape on the sofa that we coined the idea of converting our hobby into a business.
Our business is based on the principles of fair trade, ensuring that the artisans are fairly remunerated for their unique creations. The living environments of these talented individuals would shock most people and there is nothing more rewarding than giving them the peace of mind that not only can they now afford their next meal for their family, but that their exquisite talent is being appreciated on the other side of the world.
Why Work With Us ?
We are South African born with an unsurpassed love for our birth continent and its people.
Ethically sourced products
Uplifting African communities
Passion for Africa
Our intention is to empower these individuals, and their communities, by not only compensating them ethically, but also by showing them that the beauty of their work is adored all over the world.
CEO / Co Founder
Having grown up on a farm in the heart of the Eastern Cape Province of South Africa I was privileged to experience the diverse cultures present in South Africa.From eating traditional dishes, playing in the mud, chasing after cows…
it’s a childhood that most could only dream of and one that will imprint the love for Africa in my soul for ever.
CEO / Co Founder
After my newlywed parents relocated from Zimbabwe to South Africa, I was born in Johannesburg, the commercial hub of the country. My family spent a lot of time in the wilderness when I was growing up, thereby harnessing my absolute adoration for the African bush and its wildlife. It is this that I miss the most. When we decided to embrace our new adventure to start a life in Dubai I wanted to bring Africa into my home, to remind us of the wonderful memories we shared in the beautiful bush. It was then that I developed an obsession with African décor and, subsequently, African art.